Insights

Global Expansion Opportunities Sweaty Betty is actively expanding its international presence with new offices and standalone stores in the United States, indicating a strategic focus on gaining market share beyond the UK. This presents an opportunity to collaborate on localized marketing campaigns and distribution channels to accelerate growth in North America.

Premium Female-Focused Activewear As a leader in female-first activewear with a strong reputation for quality and style, Sweaty Betty appeals to premium consumers seeking performance-oriented yet fashionable athleisure. Partnering to develop exclusive collections or tech-enabled products can further strengthen their market position.

Technology Integration Utilizing advanced tech stacks like Optimizely, Google Data Studio, and Bazaarvoice Reviews shows a commitment to data-driven marketing and customer engagement. There’s potential to offer tailored digital marketing solutions, customer review management tools, or personalized shopping experiences to enhance sales.

Collaborative Innovation Recent collaborations with Saucony and Baozun highlight Sweaty Betty’s openness to integrating new technologies and local market expertise. This strategic openness can be leveraged by proposing innovative partnership opportunities, product co-developments, or brand activations to boost visibility and revenue.

Appeal to Active Women With a community-focused brand ethos and a diverse product line including bestsellers like Power leggings and Zero Gravity tights, Sweaty Betty’s customer base is core to their growth. Strategies to expand product ranges, cross-promote through influencers, and enhance community engagement can open new revenue streams and loyalty opportunities.

Sweaty Betty Tech Stack

Sweaty Betty uses 8 technology products and services including Optimizely, Rakuten, Google Data Studio, and more. Explore Sweaty Betty's tech stack below.

  • Optimizely
    A/B Testing
  • Rakuten
    Affiliate Advertising Networks
  • Google Data Studio
    Business Intelligence
  • Zalando
    E-commerce
  • Bazaarvoice Reviews
    Online Review Management
  • Piwik
    System Analytics & Monitoring
  • SAP Concur
    Travel And Expense Management
  • HTTP/3
    Web & Portal Technology

Media & News

Sweaty Betty's Email Address Formats

Sweaty Betty uses at least 1 format(s):
Sweaty Betty Email FormatsExamplePercentage
First.Last@sweatybetty.comJohn.Doe@sweatybetty.com
82%
First@sweatybetty.comJohn@sweatybetty.com
13%
First.L@sweatybetty.comJohn.D@sweatybetty.com
3%
FirstLast@sweatybetty.comJohnDoe@sweatybetty.com
2%

Frequently Asked Questions

Where is Sweaty Betty's headquarters located?

Minus sign iconPlus sign icon
Sweaty Betty's main headquarters is located at 90 York Way, Kings Place London, England N1 9GU, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Sweaty Betty's phone number?

Minus sign iconPlus sign icon
You can contact Sweaty Betty's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sweaty Betty's official website and social media links?

Minus sign iconPlus sign icon
Sweaty Betty's official website is sweatybetty.com and has social profiles on LinkedInCrunchbase.

What is Sweaty Betty's NAICS code?

Minus sign iconPlus sign icon
Sweaty Betty's NAICS code is 44-45 - Retail Trade.

How many employees does Sweaty Betty have currently?

Minus sign iconPlus sign icon
As of October 2025, Sweaty Betty has approximately 1K employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: S. H.Cro Manager: G. M.Chief Product Officer Sweaty Betty: H. H.. Explore Sweaty Betty's employee directory with LeadIQ.

What industry does Sweaty Betty belong to?

Minus sign iconPlus sign icon
Sweaty Betty operates in the Retail industry.

What technology does Sweaty Betty use?

Minus sign iconPlus sign icon
Sweaty Betty's tech stack includes OptimizelyRakutenGoogle Data StudioZalandoBazaarvoice ReviewsPiwikSAP ConcurHTTP/3.

What is Sweaty Betty's email format?

Minus sign iconPlus sign icon
Sweaty Betty's email format typically follows the pattern of First.Last@sweatybetty.com. Find more Sweaty Betty email formats with LeadIQ.

When was Sweaty Betty founded?

Minus sign iconPlus sign icon
Sweaty Betty was founded in 1998.

Sweaty Betty

RetailUnited Kingdom1001-5000 Employees

We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998.

Fitness That Fits You
Train for success. Or to shut out the noise. Fitness looks different to everyone. In a world where our to-do lists are endless and the pursuit if perfection is ever present, we encourage women to release themselves from the daily pressure and say: don’t sweat it. Find fitness that fits you, however that looks.

Our Strength Is In Each Other
We’re driven by the spirit and ideas of the women that make up the Sweaty Betty community. They’re our sisterhood and together we build one another up by embracing our bodies and all that we can do with them.

Crafted To Create Joy
We obsess over the details and design our collections with ease and self-expression in mind. Synonymous with bold prints and supportive shapes, our feel-good leggings fuse performance with style through technical fabrics that keep up with you. 

With over 8,000 5* reviews, our bestselling Power legging is your sweat-wicking ‘squat-proof’ do-it-all legging for HIIT, studio and hikes (not forgetting the mid-morning coffee run). Enjoying a rest day? Our crease-free Explorer collection makes travelling and taking time out a breeze. 

And whether it’s your first, furthest or fastest run: our Zero Gravity run tights have been voted ‘Best Leggings’ by Women’s Running Awards and are designed for your best run yet.

Section iconCompany Overview

Headquarters
90 York Way, Kings Place London, England N1 9GU, GB
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1998
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Sweaty Betty's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Sweaty Betty's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.