Insights

Expanding Footprint Recent openings in Chester and the closure of Sydney operations indicate opportunities to explore partnerships or retail expansion in key UK markets while assessing international diversification strategies.

Digital Engagement The company's use of advanced tech stack including TikTok and Contentsquare suggests a commitment to digital marketing and data-driven customer insights, presenting potential for targeted marketing collaborations and online promotion initiatives.

Growth in Partnerships Collaborations with Saucony, Baozun, and Busylizzy demonstrate an openness to strategic alliances, which could be leveraged to introduce new product lines or exclusive collaborations to boost sales.

Product Innovation Strong focus on technical fabrics and performance-enhancing activewear, combined with award-winning leggings, highlights opportunities to upsell premium products and expand into new activewear categories.

Market Positioning Positioned as a female-first brand with a vibrant community, there are sales opportunities through community engagement, targeted events, and personalized experiences that resonate with their core customer base.

Sweaty Betty Tech Stack

Sweaty Betty uses 8 technology products and services including Google Optimize, Contentsquare, TikTok, and more. Explore Sweaty Betty's tech stack below.

  • Google Optimize
    A/B Testing
  • Contentsquare
    Analytics
  • TikTok
    Audio, Video, Graphics
  • git
    Development
  • ADP Payroll
    Payroll Processing
  • Slack
    Software Framework
  • Bootstrap
    UI Frameworks
  • Piwik PRO Core
    Web Analytics

Media & News

Sweaty Betty's Email Address Formats

Sweaty Betty uses at least 1 format(s):
Sweaty Betty Email FormatsExamplePercentage
First.Last@sweatybetty.comJohn.Doe@sweatybetty.com
82%
First@sweatybetty.comJohn@sweatybetty.com
13%
First.L@sweatybetty.comJohn.D@sweatybetty.com
3%
FirstLast@sweatybetty.comJohnDoe@sweatybetty.com
2%

Frequently Asked Questions

Where is Sweaty Betty's headquarters located?

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Sweaty Betty's main headquarters is located at 90 York Way Kings Place London, England n1 9gu United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Sweaty Betty's phone number?

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You can contact Sweaty Betty's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sweaty Betty's official website and social media links?

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Sweaty Betty's official website is sweatybetty.com and has social profiles on LinkedInCrunchbase.

What is Sweaty Betty's SIC code NAICS code?

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Sweaty Betty's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 44-45 - Retail Trade.

How many employees does Sweaty Betty have currently?

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As of May 2026, Sweaty Betty has approximately 622 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: S. H.Cro Manager: G. M.Chief Product Officer Sweaty Betty: H. H.. Explore Sweaty Betty's employee directory with LeadIQ.

What industry does Sweaty Betty belong to?

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Sweaty Betty operates in the Retail industry.

What technology does Sweaty Betty use?

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Sweaty Betty's tech stack includes Google OptimizeContentsquareTikTokgitADP PayrollSlackBootstrapPiwik PRO Core.

What is Sweaty Betty's email format?

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Sweaty Betty's email format typically follows the pattern of First.Last@sweatybetty.com. Find more Sweaty Betty email formats with LeadIQ.

When was Sweaty Betty founded?

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Sweaty Betty was founded in 1998.

Sweaty Betty

RetailEngland, United Kingdom501-1000 Employees

We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998.

Fitness That Fits You
Train for success. Or to shut out the noise. Fitness looks different to everyone. In a world where our to-do lists are endless and the pursuit if perfection is ever present, we encourage women to release themselves from the daily pressure and say: don’t sweat it. Find fitness that fits you, however that looks.

Our Strength Is In Each Other
We’re driven by the spirit and ideas of the women that make up the Sweaty Betty community. They’re our sisterhood and together we build one another up by embracing our bodies and all that we can do with them.

Crafted To Create Joy
We obsess over the details and design our collections with ease and self-expression in mind. Synonymous with bold prints and supportive shapes, our feel-good leggings fuse performance with style through technical fabrics that keep up with you. 

With over 8,000 5* reviews, our bestselling Power legging is your sweat-wicking ‘squat-proof’ do-it-all legging for HIIT, studio and hikes (not forgetting the mid-morning coffee run). Enjoying a rest day? Our crease-free Explorer collection makes travelling and taking time out a breeze. 

And whether it’s your first, furthest or fastest run: our Zero Gravity run tights have been voted ‘Best Leggings’ by Women’s Running Awards and are designed for your best run yet.

Section iconCompany Overview

Headquarters
90 York Way Kings Place London, England n1 9gu United Kingdom
Phone number
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
44-45 - Retail Trade
Founded
1998
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Sweaty Betty's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Sweaty Betty's revenue is estimated to be in the range of $100M$250M

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