Two Store Presence Leverage the two-store footprint in Fairfield and New Canaan to coordinate cross-promotions and events that drive foot traffic between locations and increase overall basket size.

Premium Brand Range A broad brand portfolio enables upsell opportunities for premium models and exclusive bundles, highlighting latest technology across top brands during in-person fittings and in-store promotions.

Team Apparel Upsell Their custom apparel and spirit wear capability can be directed at local schools, clubs and youth teams with bundled product packages and recurring orders, boosting average order value and repeat business.

Ecommerce Growth Potential The Wix eCommerce setup provides a path to grow online presence with an enhanced catalog and online appointment requests, plus local marketing to turn online interest into in-store visits.

Community Partnership Focus Partnering with community groups such as gyms and running clubs offers opportunities for events sponsorships and team gear supply, expanding B2B sales channels and local brand visibility.