Acquisition leverage Hold potential to upsell to Hopin’s broader event technology ecosystem following the 2020 acquisition; position Attendify as a complementary solution to Hopin’s virtual and hybrid event offerings for existing clients.

Hybrid event strength Emphasize capabilities in live streaming, RTMP support, and MeetNow features to enterprises pursuing scalable virtual and hybrid events; target customers with large in-person programs expanding online components.

Enterprise credibility Leverage endorsements from high-profile clients (PayPal, TedX, Harvard) and strong multi-platform ratings to pursue mid-to-large enterprises needing reliable, data-driven attendee experiences and ROI tracking.

Data-driven ROI Highlight Attendify’s data management and analytics focus to appeal to marketing and procurement teams prioritizing measurable impact on event-driven pipelines and customer engagement metrics.

Product expansion fit Present opportunities for cross-sell within a growing product suite by aligning Attendify’s live streaming, private social networking, and registration tools with potential customers seeking end-to-end event solutions.