Growth opportunities Aukro operates the largest online auction marketplace in the Czech Republic with 4.5 million registered users and transaction volume exceeding 4 billion CZK annually, indicating strong potential to upsell new categories such as cars and real estate to an established broad user base.

Cross-category expansion There is room to expand into apparel, footwear, home, garden, and workshops, plus leveraging the used or damaged goods channel for electronics and home appliances, enabling partnerships with sellers and brands seeking secondary market channels.

Sustainability angle Position Aukro as a safe platform for giving items a second life, aligning with consumer trends toward reuse, which can be translated into targeted campaigns for first-time apartment setups and family households looking to declutter and acquire affordable alternatives.

Young buyer focus Target younger demographics such as first-time renters and young families by offering affordable, stylish second-hand options and easy onboarding, unlocking a large pool of potential new users and repeat buyers.

Strategic partnerships Partner with e-shops and brands to address returns and refurbished goods, creating a steady supply of inventory and expanding auction offerings, while exploring cross-promotion with related marketplaces to broaden reach.