SMB scale Avery Canada is a small to mid-sized manufacturing firm with 11-50 employees and revenue in the 1M-10M range, suggesting a sales approach that balances volume with the potential for higher-value, personalized sourcing of labels, software, and office supplies.

Sustainability angle Position opportunities around durable self-adhesive labeling solutions and organizational products that support efficiency and sustainability in packaging, inventory, and office workflows, leveraging their long history of product innovation.

Brand ecosystem Leverage Avery’s integrated ecosystem of labels, binders, dividers, and Design & Print software to cross-sell bundled solutions for offices and schools, including templates and design capabilities to reduce customers’ time-to-value.

Community goodwill Capitalize on their charitable activity with Pinball Clemons Foundation and education-focused campaigns to propose CSR-aligned campaigns or school program partnerships that pair product supplies with brand storytelling.

Tech-enabled selling Target IT, procurement, and operations leads who manage branding, packaging, and office supplies by highlighting integration with existing tech stack (AWS, WordPress, Magento, LiveChat) to streamline procurement, customization, and e-commerce workflows.