Strategic Acquisition Avtex is now part of TTEC Digital, bringing deep Genesys and Microsoft CX practice into a broader multi-platform CX capability. This presents a sales opportunity to cross-sell integrated CX solutions that leverage Avtex’s strengths within a larger, data-driven CX stack.

Strong Partner Ecosystem TTEC Digital has recent wins with NiCE Platinum partnership and Google Public Sector expertise, plus a Salesforce Forward Deployed Engineering collaboration. Leverage these alliances to pursue enterprise deals requiring robust integration, cloud, and public sector capabilities.

Cloud and AI Readiness As a Google Cloud Premier co-sell partner and Google Public Sector specialist, there is a clear capability to offer cloud-native CX enhancements, AI-driven customer engagement, and scalable analytics for mid to large enterprises seeking modernization.

Financial Scale The combined entity targets sizable engagements with revenue potential in the hundreds of millions range, enabling pursuits of mid-to-large enterprise opportunities that require multi-vendor integration, managed services, and long-term optimization.

Industry Positioning With a focus on customer experience consulting and multi-platform CX strategy, the firm is positioned to win in industries prioritizing seamless omni-channel experiences and high-touch CX programs, offering a compelling value proposition to clients already using Genesys, Microsoft, Salesforce, and Google Cloud ecosystems.