Global online proctoring Target higher education institutions and professional associations with tailored online proctoring solutions that support 24/7 live proctoring from any global location, highlighting B Virtual’s international support infrastructure.

Security and reliability Emphasize secure exam delivery and a robust support framework as differentiators to win prospects seeking compliant and uninterrupted testing experiences, especially for remote or international programs.

Mid-market growth Position B Virtual as a scalable option for institutions in the 50 to 200 employee support scale and mid-tier universities, where high-touch service and flexible proctoring plans can address diverse program needs.

Competitive positioning Leverage relationships with multiple competitors in the proctoring space by highlighting unique combination of people, process, and technology to win over institutions evaluating vendors like Examity, Proctorio, and Honorlock.

Operational readiness Promote the company’s tech stack and global operations as a selling point for ease of integration with existing LMS/IT ecosystems and for reliable performance across time zones, appealing to tech-focused procurement buyers.