Strategic Partnerships Exclusive online store partnership with OrderMyGear suggests a path to expand Badger Sporting Goods Co's digital sales channel and co-market with a nationwide platform, presenting opportunities to upsell to teams and leagues using OrderMyGear.

Local Legacy Over 70 years in business and a Madison, WI presence position Badger as a trusted supplier for local schools and community leagues, offering opportunities to capture recurring uniform and equipment contracts with municipal teams and youth programs.

Brand Partnerships Being an Under Armour and Adidas dealer provides a basis to target schools, clubs, and leagues seeking marquee apparel partnerships, with potential to bundle equipment, apparel, and customization services.

Midmarket Focus With employees in the small to mid-market range and a revenue tier of 1M to 10M, there is room to scale through targeted SMB school districts and youth leagues that require localized fulfillment and rapid turnaround.

Community Engagement Existing partnerships such as West Madison Little League indicate opportunities to expand fan jerseys, team kits, and event-specific merchandise, leveraging local goodwill for cross-sell during seasons and tournaments.