Expanding Market Reach Baker Ross's presence in multiple European countries and the USA indicates a growing international customer base, offering opportunities to tailor marketing strategies and expand sales channels within diverse regions.

Educational Focus With a core focus on supplying schools, colleges, and care homes, there is potential to develop specialized product bundles and educational programs that deepen customer engagement and drive repeat sales.

Technological Integration The company's advanced e-commerce tech stack, including tools like Segment and Microsoft 365, suggests openness to digital innovations, presenting opportunities to enhance personalized marketing and streamline online shopping experiences.

Competitive Positioning Operating within a market alongside large players like Michaels and Blick Art Materials, Baker Ross can leverage its affordability and educational focus to differentiate and attract new customer segments.

Growth Potential With an estimated revenue between $100 million and $250 million and a sizeable staff, there is significant scope for upselling and expanding product ranges to existing customers and entering new niche markets.