Expanding Markets Baker Ross serves UK, Europe, and Australia through its e-commerce platforms, presenting cross-border opportunities to upsell seasonal and educational craft kits to schools, nurseries, after-school clubs, and community groups in new regions.

Educational Tie‑ins Target schools, nurseries, and charitable organizations with curriculum-aligned activity kits and fundraising craft programs to increase higher‑value orders and broaden annual spend per institution.

Accessible Pricing Leverage affordability as a differentiator to win price-sensitive procurement leads in education, care homes, and community groups, while offering bundles and ready-made kits to simplify purchasing for busy educators.

Digital Engagement Utilize existing tech stack signals such as Google Fonts API and advertising platforms to run targeted campaigns highlighting seasonal campaigns, space-themed activities, and educator-friendly bundles to drive online conversions.

Partnerships & Events Explore collaboration opportunities with schools, charities, and community groups to participate in events like Space Week and other educational initiatives to raise brand awareness and generate bulk orders.