Product Innovation Boulevard Brewing Company is actively expanding its product lineup with innovative offerings such as THC-infused seltzers, hard teas, and non-alcoholic options, indicating a strong focus on health-conscious andNovelty-seeking consumers which presents opportunities for targeted marketing and new retail partnerships.
Market Diversification The company's recent entry into hemp-derived beverages and collaborations with sports teams like the Kansas City Royals highlight a strategy to tap into lifestyle and sports audiences, suggesting potential for expanded distribution channels in leisure and entertainment venues.
Regional Leadership As the largest specialty brewer in the Midwest with a diverse product portfolio, Boulevard has positioned itself as a regional leader with potential for growth in syndicating successful product lines into national markets through strategic retail and hospitality partnerships.
Digital Engagement Boulevard’s use of advanced digital tools including Google Analytics and social media channels showcases a focus on consumer engagement and data-driven marketing, providing opportunities for personalized promotions and digital advertising campaigns to boost sales.
Size & Financials With a revenue estimated between 50 million and 100 million and a sizable workforce, Boulevard has the scale to support regional and national expansion initiatives, making it an attractive partner for distributors and retail chains seeking to enhance their craft beverage offerings.