Product Expansion Opportunities Boulevard Brewing Company has recently launched a variety of new products, including hard seltzer flavors and non-alcoholic options. Leveraging the success of these innovative offerings, there is a great opportunity to introduce more unique beverage selections to cater to diverse consumer preferences.

Partnership Potential with Local Events By partnering with local events like Kansas City Irish Fest and the Kansas City Royals, Boulevard Brewing Company has showcased its ability to collaborate and create special edition beers. This trend opens the door for establishing stronger relationships with event organizers and exploring customized brews for different occasions.

Brand Collaboration Prospects The hiring of 'Humphrey' as the official protector of tailgates presents an opportunity for Boulevard Brewing Company to engage in brand collaborations. By teaming up with mascots, influencers, or other companies in a mutually beneficial partnership, Boulevard can increase brand visibility and reach a wider audience.

Competitive Analysis for Market Positioning Analyzing the competitive landscape of similar companies like Lagunitas Brewing Company and Oskar Blues Brewery, Boulevard can gain insights into market trends and consumer preferences. This analysis will help in fine-tuning marketing strategies, pricing models, and product differentiation to stay competitive in the industry.

Strategic Marketing Initiatives With a strong online presence and a list of technologies like W3 Total Cache and Google Font API, Boulevard Brewing Company is well-positioned to implement strategic marketing initiatives. By harnessing digital platforms and utilizing data analytics, there is an opportunity to optimize marketing campaigns, target specific customer segments, and drive sales growth effectively.