Strategic partnerships Baltic Amadeus has a history of expanding collaborations with fintech and cloud providers, such as ConnectPay, AWS, and Microsoft Azure. This positions them to pursue co-sell opportunities and joint go-to-market motions with financial tech, cloud, and cybersecurity vendors.

Cloud and AI focus As a Microsoft Solutions Partner for Data & AI and an AWS Advanced Tier partner, Baltic Amadeus emphasizes cloud data platforms and AI solutions. This presents cross-sell potential to mid-market enterprises migrating to cloud-native architectures and requiring analytics, security, and AI capabilities.

Security and compliance With services in cybersecurity, penetration testing, and security consulting, there is a clear up-sell path into regulated industries and digital banking, where robust security and compliance are critical for client acquisition and retention.

Global enterprise footprint Having 37+ years in the industry and a client base that includes Fortune 500 and Forbes Global 2000 firms signals credibility for large-scale, multi-country IT programs. Target similar enterprises seeking reliable partners for complex software, data, and security programs.

Growth through ecosystems Recent technology partnerships and product expansions indicate readiness to integrate with third-party platforms (Sylius, Progress, Salesforce, Jira). This suggests opportunities to cross-sell integrated solutions to customers already using or evaluating these ecosystems.