Utilizing Statcast-based metrics Baseball Prospectus is leveraging Statcast-based metrics for catcher defense evaluation, presenting an opportunity to promote its cutting-edge statistical analysis tools to MLB teams seeking competitive advantages.
Offering PECOTA rankings and projections With the release of PECOTA rankings and projections, Baseball Prospectus has established itself as a go-to source for advanced analytics in baseball. This presents a strong sales opportunity to market these tools to teams, scouts, and analysts looking for data-driven insights.
Engaging in strategic partnerships Partnering with organizations like Defector Media opens avenues for collaborative projects and cross-promotional activities. Sales development representatives can explore co-branded content opportunities to expand reach and attract new audiences.
Targeting specific team rankings By launching top 10 lists of prospects for specific teams like the Cubs and Mariners, Baseball Prospectus demonstrates a tailored approach to analysis. Sales teams can tailor their pitches to organizations seeking detailed insights on their farm systems.
Competitive analysis against sports media giants Positioning itself against sports media giants like ESPN, CBS Sports, and FOX Sports, Baseball Prospectus can highlight its niche expertise and customizable analytics offerings to appeal to organizations looking for specialized and in-depth data solutions.