Insights

Sustainable Niche Basic Apparel’s strong commitment to slow fashion and sustainable practices positions the brand to appeal to eco-conscious consumers seeking durable, timeless clothing that aligns with ethical values.

Expanding Markets With presence across multiple European countries and Israel, there are opportunities to further penetrate existing markets or expand into new regions where Scandinavian minimalist fashion is gaining popularity.

Affordable Quality Offering high-quality basic apparel at reasonable prices creates potential for upselling complementary accessories or premium product lines to customers who value longevity and minimalist design.

Brand Loyalty Their focus on comfort and simplicity encourages repeat purchases from loyal customers, presenting opportunities for loyalty programs or targeted marketing campaigns to enhance retention.

Digital Engagement Utilizing digital tools like TikTok Pixel, Facebook Pixel, and Google Analytics indicates active online marketing channels; expanding digital advertising and social media campaigns could boost brand visibility and online sales.

Basic Apparel Tech Stack

Basic Apparel uses 8 technology products and services including TikTok Pixel, Facebook Pixel, React, and more. Explore Basic Apparel's tech stack below.

  • TikTok Pixel
    Analytics
  • Facebook Pixel
    Analytics
  • React
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • GSAP
    Javascript Frameworks
  • VISA
    Miscellaneous
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Basic Apparel's Email Address Formats

Basic Apparel uses at least 1 format(s):
Basic Apparel Email FormatsExamplePercentage
FL@basicapparel.dkJD@basicapparel.dk
31%
Last@basicapparel.dkDoe@basicapparel.dk
19%
FL@basicapparel.dkJD@basicapparel.dk
31%
Last@basicapparel.dkDoe@basicapparel.dk
19%

Frequently Asked Questions

Where is Basic Apparel's headquarters located?

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Basic Apparel's main headquarters is located at Kigkurren 8m, Copenhagen, Capital Region of Denmark 2300, DK. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Basic Apparel's official website and social media links?

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Basic Apparel's official website is basicapparel.dk and has social profiles on LinkedIn.

What is Basic Apparel's NAICS code?

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Basic Apparel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Basic Apparel have currently?

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As of October 2025, Basic Apparel has approximately 52 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Co Founder: C. B.Creative Manager: P. S.Customer Service & Operations Manager: M. H. S.. Explore Basic Apparel's employee directory with LeadIQ.

What industry does Basic Apparel belong to?

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Basic Apparel operates in the Retail Apparel and Fashion industry.

What technology does Basic Apparel use?

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Basic Apparel's tech stack includes TikTok PixelFacebook PixelReactTweenMaxGSAPVISATailwind CSSGoogle Analytics.

What is Basic Apparel's email format?

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Basic Apparel's email format typically follows the pattern of FL@basicapparel.dk. Find more Basic Apparel email formats with LeadIQ.

When was Basic Apparel founded?

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Basic Apparel was founded in 2013.
Basic Apparel

Basic Apparel

Retail Apparel and FashionDenmark51-200 Employees

Back in 2013, Basic Apparel was founded. This was the start of an exciting travel - and it still is. The idea was to create clothes, that people would use again and again. We wished to create that piece of clothes, that you continually grab from your closet, because that particular piece makes you feel most comfortable. It was and still is, clothes like that, we are creating for our customers and ourselves. 

Furthermore we wanted to give the brand a clean Scandinavian expression - good basic clothing with few details, made with good qualities and reasonable prices.

We want to work against the flood of fast fashion, and create slow fashion instead. Fashion that lives more than one season, simply because it's everybody's favorite clothing. 
Our philosophy was and still is - there is no need to make it harder than it is, which makes our brand simple and basic. 

We design every style ourselves and only get our clothes produced at places we feel safe traveling to. We visit our manufacturers many times a year, to ensure that the working environment and our clothes meets our standards.
We are proud to be represented in the following markets so far: Denmark, Norway, Sweden, Iceland, Greenland, Netherlands, Belgium, Germany, Switzerland, Austria, France, England and Israel. 

We hope you like our philosophy and our styles as much as we do. 
Stay tuned and follow us and our journey.

Lots of love, 
// the Basic Apparel team

Section iconCompany Overview

Headquarters
Kigkurren 8m, Copenhagen, Capital Region of Denmark 2300, DK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Basic Apparel's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Basic Apparel's revenue is estimated to be in the range of $1M$10M

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