Insights

Growing Market Presence Benefitbay has rapidly expanded its team, increasing headcount by 100 in early 2024, indicating strong growth momentum and increasing capacity for customer onboarding and support, ideal for targeting organizations seeking scalable benefits solutions.

Investment & Funding Securing a $1.5 million investment from Allos Ventures demonstrates investor confidence and financial backing, providing leverage for sales efforts aimed at growth-stage companies and those looking to innovate in employee benefits management.

Innovative Platform Benefitbay’s launch of a comprehensive SaaS platform in 2021 positions the company as a technology leader in the ICHRA space, opening opportunities to target tech-savvy employers looking for modern, compliant benefits solutions.

Market Opportunity With the shift from group to individual health benefits driven by ICHRA, Benefitbay offers a timely solution aligned with evolving industry trends, making it a prime prospect for organizations aiming to attract top talent with flexible benefit options.

Revenue Potential Generating between $50 million and $100 million in revenue with a lean team, Benefitbay has demonstrated strong market traction, making it a compelling partner for organizations seeking proven, scalable benefits deployment solutions.

benefitbay® Tech Stack

benefitbay® uses 8 technology products and services including HubSpot Analytics, WP Rocket, Apple iCloud Mail, and more. Explore benefitbay®'s tech stack below.

  • HubSpot Analytics
    Analytics
  • WP Rocket
    Caching
  • Apple iCloud Mail
    Email
  • Microsoft 365
    Email
  • Google Cloud
    Infrastructure As A Service
  • Sentry
    Issue Trackers
  • Goober
    Javascript Libraries
  • HTTP/3
    Web & Portal Technology

benefitbay®'s Email Address Formats

benefitbay® uses at least 1 format(s):
benefitbay® Email FormatsExamplePercentage
First.Last@benefitbay.comJohn.Doe@benefitbay.com
50%
First.Last@benefitbay.comJohn.Doe@benefitbay.com
50%

Frequently Asked Questions

What is benefitbay®'s official website and social media links?

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benefitbay®'s official website is benefitbay.com and has social profiles on LinkedInCrunchbase.

What is benefitbay®'s NAICS code?

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benefitbay®'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does benefitbay® have currently?

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As of December 2025, benefitbay® has approximately 52 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: B. T.Chief Product Officer: J. H.Chief Operating Officer: K. L. H.. Explore benefitbay®'s employee directory with LeadIQ.

What industry does benefitbay® belong to?

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benefitbay® operates in the Insurance industry.

What technology does benefitbay® use?

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benefitbay®'s tech stack includes HubSpot AnalyticsWP RocketApple iCloud MailMicrosoft 365Google CloudSentryGooberHTTP/3.

What is benefitbay®'s email format?

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benefitbay®'s email format typically follows the pattern of First.Last@benefitbay.com. Find more benefitbay® email formats with LeadIQ.

How much funding has benefitbay® raised to date?

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As of December 2025, benefitbay® has raised $5M in funding. The last funding round occurred on Aug 25, 2025 for $5M.

When was benefitbay® founded?

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benefitbay® was founded in 2021.

benefitbay®

InsuranceMissouri, United States51-200 Employees

Benefitbay is the chosen platform for brokers, employers, and employees that supports secure SOC II Type II end-to-end ICHRA deployment for companies of all sizes. 


 
First available in January of 2020, ICHRA (pronounced ICK-RA), stands for Individual Coverage Health Reimbursement Arrangement. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs. No more one-size-fits-all group package.  Employers can provide wonderful health plans for their team, individually tailored to each person’s needs, with a fixed, predictable cost. 
 
Experts anticipate a seismic shift in the benefits industry from group to individual as ICHRA plans will become a critical company feature when recruiting top talent.  The best candidates will expect the freedom and portability that ICHRA allows. They will expect to be able to change jobs without having to change doctors. And benefitbay is touted as the solution that will finally set this shift in motion by solving the inefficiencies that have slowed ICHRA adoption thus far.

Benefitbay is the first-of its-kind, end-to-end solution that enables employers to easily model, deploy and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $5M

    benefitbay® has raised a total of $5M of funding over 5 rounds. Their latest funding round was raised on Aug 25, 2025 in the amount of $5M.

  • $50M$100M

    benefitbay®'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $5M

    benefitbay® has raised a total of $5M of funding over 5 rounds. Their latest funding round was raised on Aug 25, 2025 in the amount of $5M.

  • $50M$100M

    benefitbay®'s revenue is estimated to be in the range of $50M$100M

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