Insights

Growth Focus Benitago is aggressively pursuing expansion on Amazon by building and acquiring iconic brands, indicating a strategic focus on e-commerce growth opportunities and scalable branding solutions.

Funding Strength With a significant Series A funding of $325 million led by CoVenture and additional investments from HSBC UK, the company demonstrates strong financial backing, making it a potentially lucrative partner for scalable supplier or service collaborations.

Leadership Transition The recent appointment of a chief restructuring officer suggests ongoing transformation and strategic growth efforts, opening doors for tailored business development solutions to support their restructuring and expansion initiatives.

E-commerce Expertise Benitago's deep focus on Amazon as their primary platform and cultivation of in-house brands positions them as a key player in the online retail space, presenting opportunities for technology, marketing, and logistics partnerships tailored to e-commerce growth.

Market Position Operating within the competitive aggregator and brand incubator space with a diverse funding history, Benitago is poised for potential collaborations that can leverage their market scale and innovative approach in online retail.

Benitago Tech Stack

Benitago uses 8 technology products and services including Site Kit, Segment, Twemoji, and more. Explore Benitago's tech stack below.

  • Site Kit
    Analytics
  • Segment
    Customer Data Platforms
  • Twemoji
    Font Scripts
  • Swiper
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers
  • Draftpress HFCM
    Web Tools And Plugins
  • Facebook
    Widgets

Benitago's Email Address Formats

Benitago uses at least 1 format(s):
Benitago Email FormatsExamplePercentage
FirstL@benitago.comJohnD@benitago.com
45%
First@benitago.comJohn@benitago.com
5%
FirstL@benitago.comJohnD@benitago.com
45%
First@benitago.comJohn@benitago.com
5%

Frequently Asked Questions

Where is Benitago's headquarters located?

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Benitago's main headquarters is located at 1 Liberty Plaza, Fl 3 New York, NY 10005, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Benitago's official website and social media links?

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Benitago's official website is benitago.com and has social profiles on LinkedIn.

What is Benitago's NAICS code?

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Benitago's NAICS code is 44-45 - Retail Trade.

How many employees does Benitago have currently?

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As of October 2025, Benitago has approximately 51 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Head Of Customer Success: D. I.General Manager: N. C.Lead Graphic Designer: V. H. T.. Explore Benitago's employee directory with LeadIQ.

What industry does Benitago belong to?

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Benitago operates in the Retail industry.

What technology does Benitago use?

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Benitago's tech stack includes Site KitSegmentTwemojiSwiperGoogle Tag ManagerApacheDraftpress HFCMFacebook.

What is Benitago's email format?

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Benitago's email format typically follows the pattern of FirstL@benitago.com. Find more Benitago email formats with LeadIQ.

When was Benitago founded?

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Benitago was founded in 2016.
Benitago

Benitago

RetailUnited States51-200 Employees

(Benitago Group was acquired by Cove Brands in 2024) We believe that the big conglomerates are outdated in our new ecommerce world and don’t know how to serve consumers online. We can do better. And Amazon is our platform to do so. 

We’re on a mission to become the #1 largest seller on Amazon. We achieve this by building iconic brands in-house and by acquiring other strategic brands.

We succeed because we hire smart, capable, highly adaptable people who have a strong drive to excel. Our culture is collaborative, hard-working, friendly and flexible.

Section iconCompany Overview

Headquarters
1 Liberty Plaza, Fl 3 New York, NY 10005, US
NAICS Code
44-45 - Retail Trade
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Benitago's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Benitago's revenue is estimated to be in the range of $1M$10M

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