Growing Market Presence Thirsty operates within the vibrant Singapore craft beer retail market and recently expanded its product offerings by launching Baxter Australian Vodka, indicating opportunities for cross-sell and brand partnership collaborations within the alcoholic beverage segment.
Digital Engagement With a tech stack that includes Vue.js, Shopify, and Hotjar, Thirsty emphasizes a strong online customer experience, presenting opportunities to enhance digital marketing and targeted advertising campaigns to boost sales and customer retention.
Mid-Range Revenue Generating between one and ten million USD, Thirsty is positioned as a growing SME with potential for upselling premium craft beverages and expanding into new product categories as its revenue scales.
Industry Expansion The company's recent launch of Baxter Vodka suggests a strategic move to diversify product offerings, which can be targeted for B2B partnerships, wholesale opportunities, and international distribution channels.
Customer Engagement Tools Utilizing Shopify product reviews and CartBot indicates a focus on active engagement and personalized customer interactions, opening avenues for developing loyalty programs, subscription services, or targeted marketing initiatives.