Insights

Strong Market Presence Ben's Soft Pretzels has demonstrated steady growth with five restaurant locations and a mobile/concession program, providing opportunities to expand franchise partnerships or licensing arrangements to increase market penetration.

Innovative Product Offerings The launch of new products like Pretzel Prizza indicates a commitment to product innovation, suggesting potential for developing new snack varieties or seasonal offerings to attract a broader customer base.

Tech-Driven Efficiency Recent partnership with Square enhances operational systems, presenting opportunities to introduce integrated sales channels or digital ordering solutions that improve customer experience and increase sales volume.

Brand Recognition Awards such as Owners of the Year and Business of the Month bolster brand reputation, creating a sales opportunity to expand into new regional markets leveraging their recognized quality and community engagement.

Community and Event Engagement Participation in community fundraisers and sports arenas suggests a strong local presence, offering avenues to develop exclusive catering or event sponsorship packages to boost brand visibility and revenue streams.

Ben's Soft Pretzels, LLC Tech Stack

Ben's Soft Pretzels, LLC uses 8 technology products and services including Facebook Pixel, Open Graph, Cart Functionality, and more. Explore Ben's Soft Pretzels, LLC's tech stack below.

  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • RequireJS
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • Vercel
    Platform As A Service
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Ben's Soft Pretzels, LLC's Email Address Formats

Ben's Soft Pretzels, LLC uses at least 1 format(s):
Ben's Soft Pretzels, LLC Email FormatsExamplePercentage
First@benspretzels.comJohn@benspretzels.com
78%
Last@benspretzels.comDoe@benspretzels.com
11%
First.Last@benspretzels.comJohn.Doe@benspretzels.com
5%
FirstL@benspretzels.comJohnD@benspretzels.com
6%

Frequently Asked Questions

Where is Ben's Soft Pretzels, LLC's headquarters located?

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Ben's Soft Pretzels, LLC's main headquarters is located at 1119 South Indiana Avenue Goshen, Indiana 46526 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Ben's Soft Pretzels, LLC's phone number?

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You can contact Ben's Soft Pretzels, LLC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Ben's Soft Pretzels, LLC's official website and social media links?

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Ben's Soft Pretzels, LLC's official website is benspretzels.com and has social profiles on LinkedIn.

What is Ben's Soft Pretzels, LLC's SIC code NAICS code?

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Ben's Soft Pretzels, LLC's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Ben's Soft Pretzels, LLC have currently?

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As of April 2026, Ben's Soft Pretzels, LLC has approximately 166 employees across 2 continents, including North AmericaEurope. Key team members include President: B. H.Franchise Owner And General Manager: C. M. R.Owner: J. W.. Explore Ben's Soft Pretzels, LLC's employee directory with LeadIQ.

What industry does Ben's Soft Pretzels, LLC belong to?

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Ben's Soft Pretzels, LLC operates in the Food and Beverage Services industry.

What technology does Ben's Soft Pretzels, LLC use?

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Ben's Soft Pretzels, LLC's tech stack includes Facebook PixelOpen GraphCart FunctionalityRequireJSTweenMaxVercelBootstrapGoogle Analytics.

What is Ben's Soft Pretzels, LLC's email format?

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Ben's Soft Pretzels, LLC's email format typically follows the pattern of First@benspretzels.com. Find more Ben's Soft Pretzels, LLC email formats with LeadIQ.

When was Ben's Soft Pretzels, LLC founded?

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Ben's Soft Pretzels, LLC was founded in 2008.

Ben's Soft Pretzels, LLC

Food and Beverage ServicesIndiana, United States51-200 Employees

Ben's Soft Pretzels was founded in early 2008 by a local business man, Brian, a local pretzel fanatic, Scott, and a local Amish Baker, Ben. Brian and Scott took the old Amish/Dutch recipe that Ben and his wife had perfected and brought it to the public as Ben's Soft Pretzels, LLC. Ben has been baking pretzels and other Amish baked goods for years and are 3rd generation Amish bakers.

Ben's started at the Concord Mall in Elkhart and has grow to five restaurants and a mobile/concession program. Ben's can be purchased in Kokomo, Elkhart, Shipshewana, Mishawaka, Michigan City, Murray State (Murray, Kentucky), University of Wisconsin, Camp Randall Stadium, and at most University of Notre Dame sporting events. Ben's also provides a take home kit that you and your family can bake together.

Ben's is also proud to help the community by providing several great fundraising opportunities. For Franchising opportunities please call us at 574-970-2188.

Ben's is a leader in the soft pretzel market. We specialize in offering the best soft pretzels money can buy. Our pretzels are "nasty" preservative free and are a great value. Ben's offers Pepsi products and all fountain drinks have FREE refills. Ben's Soft Pretzels promises through our Perfect Pretzel Promise that if you are not 100% happy with your product bring back the uneaten portion and we will re-make it. We will do this until you are 100% happy!

Section iconCompany Overview

Headquarters
1119 South Indiana Avenue Goshen, Indiana 46526 United States
Phone number
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels, LLC's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels, LLC's revenue is estimated to be in the range of $25M$50M

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