Strategic Acquisition Impact Berbee's acquisition by CDW in 2006 positions it within a larger enterprise ecosystem, emphasizing opportunities to offer advanced IT solutions and integrate with CDW’s broader product portfolio to existing clients.

Mid-Market Focus With an annual revenue between 50 million and 100 million and a sizable workforce, Berbee appeals to mid-sized organizations seeking reliable IT consulting and services, presenting a target for upselling digital transformation and managed services.

Market Expansion Potential Located in Madison, Wisconsin, Berbee can leverage local and regional market trends to expand its client base, especially among mid-market companies seeking localized IT expertise combined with enterprise-grade solutions.

Technology and Service Growth The company's focus on IT services and consulting, supported by an extensive tech stack, offers opportunities to introduce emerging technologies such as cloud, cybersecurity, and data analytics to existing clients.

Competitive Positioning Positioned among major industry players like CDW and Presidio, Berbee can differentiate itself by emphasizing personalized service, regional presence, and tailored IT solutions to grow its market share in the competitive IT services landscape.