AI powered growth Vivial operates as Thryv, an end-to-end client experience platform for growing small businesses, with recent AI oriented product launches like Thryv AI Lead Flow and AI marketing solutions, presenting a sales opportunity to upsell AI-enabled marketing and lead management tools to current clients and prospects in SMB services.

Expansion and integration Recent partnerships and integrations with Local Data Exchange and ongoing Microsoft Advertising partnership awards indicate a strategic push toward data-driven marketing and cross-channel advertising, signaling opportunities to offer enhanced advertising tech, data services, and omnichannel campaigns to customers seeking better ROI.

Award winning partner Thryv’s recognition as a top advertising partner and a top 100 global most loved workplace suggests strong vendor relationships and a reputable platform, which can be leveraged to pitch enterprise-grade marketing ad solutions, premium support, and collaboration incentives to attract new SMB clients.

Market readiness With a revenue range of 100M to 250M and a global footprint through Australia and other markets, there is an opportunity to position scalable, cloud-based marketing automation and CRM solutions to mid-market firms, while cross-selling additional modules to existing clients nearing scale.

Talent and tech Unified tech stack including Kafka, Cloudflare, and Spring MVC alongside a leadership change in CTO indicates ongoing modernization and reliability improvements, creating a sales angle for security, performance, and platform modernization services targeted at growth-focused SMBs seeking robust tech foundations.