Expanding Retail Presence Best Made Co. has recently opened a new location in Manhattan, signaling growth and increased brand visibility in major markets. This expansion provides an opportunity to offer complementary product lines and exclusive collections tailored to the New York customer base.

Historical and Cultural Collaborations Partnering with organizations like the Andes Historical Society and hosting gift shop events at culturally significant venues indicates a strong community engagement and a potential avenue to develop exclusive, limited-edition products that appeal to culturally-minded consumers.

Sustainability and Craftsmanship Focus With a brand origin rooted in making high-quality items and a reputation for exceptional craftsmanship, there is a clear opportunity to highlight premium, sustainably sourced products to attract discerning customers seeking authentic and durable goods.

Leveraging Creative Leadership Having chosen notable figures like chef Francis Mallmann as a creative advisor suggests a focus on innovative branding and product storytelling. This approach can be expanded through collaborations with renowned creators and influencers to enhance market reach and exclusivity.

Digital Engagement and E-Commerce Utilizing a tech stack inclusive of Shopify, Klaviyo, and Google Tag Manager shows a robust digital infrastructure. There is potential to increase personalized marketing, targeted campaigns, and innovative online experiences to drive sales and customer loyalty in an increasingly digital retail environment.