Insights

Geographic Expansion Betfred has recently expanded into the US sports betting market across ten states and established a substantial presence in South Africa with over 50 betting halls, presenting opportunities to offer tailored technology solutions and support for their expanding international operations.

Market Diversification With operations spanning traditional betting shops, online platforms, and new market segments in emerging regions, Betfred is well-positioned to benefit from innovative digital offerings, geolocation tools, and localized payment integrations to enhance customer engagement.

Financial Growth Potential Although current revenue ranges between 25 to 50 million dollars, Betfred’s ongoing market expansion and new ventures suggest opportunities to introduce premium products, loyalty programs, and responsible gambling solutions that can drive increased revenue streams.

Employee and Customer Engagement Betfred's emphasis on employee training, community support, and responsible gambling initiatives provides avenues to offer workforce management software, customer loyalty systems, and community outreach tools to strengthen brand loyalty.

Technological Innovation Utilizing a tech stack that includes PHP, MySQL, and WordPress, Betfred could benefit from advanced analytics, personalization engines, and omnichannel marketing platforms to optimize their user experience and boost digital engagement across their retail and online channels.

Betfred Tech Stack

Betfred uses 8 technology products and services including Open Graph, WordPress, MySQL, and more. Explore Betfred's tech stack below.

  • Open Graph
    Content Management System
  • WordPress
    Content Management System
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Font Awesome
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Priority Hints
    Performance
  • PHP
    Programming Languages

Betfred's Email Address Formats

Betfred uses at least 2 format(s):
Betfred Email FormatsExamplePercentage
First.Last@betfred.comJohn.Doe@betfred.com
95%
First@betfred.comJohn@betfred.com
3%
FirstLast@betfred.comJohnDoe@betfred.com
1%
First.Middle@betfred.comJohn.Michael@betfred.com
1%

Frequently Asked Questions

Where is Betfred's headquarters located?

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Betfred's main headquarters is located at 56-58 Benson Road, Birchwood, WA3 7PQ, GB. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Betfred's phone number?

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You can contact Betfred's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betfred's official website and social media links?

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Betfred's official website is betfredcareers.com and has social profiles on LinkedIn.

How much revenue does Betfred generate?

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As of October 2025, Betfred's annual revenue is estimated to be $5B.

What is Betfred's NAICS code?

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Betfred's NAICS code is 7132 - Gambling Industries.

How many employees does Betfred have currently?

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As of October 2025, Betfred has approximately 5K employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Executive Officer: D. R.Chief Product Officer: N. C.Head Of Crxo: A. S. N.. Explore Betfred's employee directory with LeadIQ.

What industry does Betfred belong to?

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Betfred operates in the Gambling Facilities and Casinos industry.

What technology does Betfred use?

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Betfred's tech stack includes Open GraphWordPressMySQLoEmbedFont AwesomeElement UIPriority HintsPHP.

What is Betfred's email format?

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Betfred's email format typically follows the pattern of First.Last@betfred.com. Find more Betfred email formats with LeadIQ.

When was Betfred founded?

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Betfred was founded in 1967.
Betfred

Betfred

Gambling Facilities and CasinosUnited Kingdom5001-10000 Employees

Betfred is a leading betting and gaming company that has been at the forefront of the industry for over 50 years. With over 1300 shops and 9500 employees, we are constantly pushing ourselves to innovate and improve, and we are always on the lookout for the best talent to join our team.

In 2019, we entered the US sports betting market as Betfred Sportsbook, and we now operate in 10 states. We have also recently established a new presence in South Africa, with over 50 betting halls, and we own a majority stake in Lottostar, South Africa's largest online betting company.

At Betfred, our mission is to provide our customers with the best possible service, products and experience while ensuring responsible gambling. We believe our employees are our greatest asset and we are committed to providing them with the training and development they need to succeed. We offer a range of career opportunities, from retail positions in our shops to roles in our head office.

We are also dedicated to giving back to the communities in which we operate. Through our Betfred Supports initiative, we support a range of charities and community initiatives.

Join us on our journey and be a part of the Betfred team.

Section iconCompany Overview

Headquarters
56-58 Benson Road, Birchwood, WA3 7PQ, GB
Phone number
NAICS Code
7132 - Gambling Industries
Founded
1967
Employees
5001-10000

Section iconFunding & Financials

  • $25M$50M

    Betfred's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Betfred's revenue is estimated to be in the range of $25M$50M

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