Growing sportsbook Bethard aims to become a world leading sportsbook while offering a modern platform for B2B clients, suggesting opportunities to upsell enterprise-grade tech, data services, and white-label solutions to bookmakers seeking modernization.

Strategic partnerships Recent deals with Betsson as exclusive sportsbook provider and collaborations with Thunderkick Gaming indicate a willingness to form channel and content partnerships, presenting opportunities to propose additional games, providers, or affiliate/brand collaborations.

European expansion History of expanding offices and licensed European operations signals readiness for regional growth; leverage to target regulated markets with localized risk, compliance, and localized marketing technology offerings.

Growth through acquisitions Past acquisition activity, including Esports Entertainment Group’s acquisition of Bethard, implies a potential openness to M&A-related partnerships or integration projects and shared tech or distribution capabilities.

Performance and analytics Tech stack includes analytics and monitoring tools; position services around performance optimization, analytics integration, user experience improvements, and conversion optimization for both B2C and B2B platforms.