Insights

Strategic Partnerships BetMakers is actively expanding through high-profile partnerships across global racing and wagering platforms, including recent deals with Evoke, Stake, Kiron Interactive, Penn Entertainment, and Betfair Australia. This presents sales opportunities to offer complementary technology, data services, and managed trading solutions to partners seeking expanded content and distribution.

Global Expansion With operations and clients in over thirty countries and a growing portfolio of licensed bookmakers and racing bodies, BetMakers is positioned to cross-sell its Global Tote, Global Racing Network, and data analytics offerings to new markets as regulatory and market opportunities arise.

Diversified Offerings The company provides a broad suite including managed trading, digital platforms, streaming, data analytics, integrity solutions, and wagering hardware. This enables upsell scenarios around end-to-end wagering lifecycle solutions for operators seeking integrated tech stacks.

Recent Growth Fiscal Q3 results show revenue growth and organic expansion following the LVDC acquisition, signaling momentum that can be leveraged to pursue cross-sell to existing clients and targeted upsell opportunities with new capabilities like ADW platforms and advanced analytics.

Technology Stack Leveraging cloud and scalable tech such as AWS, Cassandra, Spring Boot, and data standards like JSON-LD, BetMakers can position itself to prospects requiring robust, scalable, and compliant wagering infrastructure, data services, and fast time-to-market for new markets and products.

BetMakers Technology Group (ASX:BET) Tech Stack

BetMakers Technology Group (ASX:BET) uses 8 technology products and services including Amazon Web Services, Apache Cassandra, Spring Boot, and more. Explore BetMakers Technology Group (ASX:BET)'s tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Apache Cassandra
    Database
  • Spring Boot
    Frameworks And Libraries
  • JSON-LD
    Javascript Frameworks
  • Microsoft Word
    Office Suites
  • Cucumber
    Testing And Qa
  • Hostinger
    Web Hosting
  • Atlassian Confluence
    Wikis

Media & News

BetMakers Technology Group (ASX:BET)'s Email Address Formats

BetMakers Technology Group (ASX:BET) uses at least 1 format(s):
BetMakers Technology Group (ASX:BET) Email FormatsExamplePercentage
First.Last@betmakers.comJohn.Doe@betmakers.com
84%
Last@betmakers.comDoe@betmakers.com
12%
First@betmakers.comJohn@betmakers.com
3%
First.MiddleLast@betmakers.comJohn.MichaelDoe@betmakers.com
1%

Frequently Asked Questions

Where is BetMakers Technology Group (ASX:BET)'s headquarters located?

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BetMakers Technology Group (ASX:BET)'s main headquarters is located at Melbourne, Victoria Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is BetMakers Technology Group (ASX:BET)'s official website and social media links?

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BetMakers Technology Group (ASX:BET)'s official website is betmakers.com and has social profiles on LinkedIn.

What is BetMakers Technology Group (ASX:BET)'s NAICS code?

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BetMakers Technology Group (ASX:BET)'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BetMakers Technology Group (ASX:BET) have currently?

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As of June 2026, BetMakers Technology Group (ASX:BET) has approximately 115 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Cio: O. S.Chief Growth Officer: T. B.Chief Digital Officer: D. M.. Explore BetMakers Technology Group (ASX:BET)'s employee directory with LeadIQ.

What industry does BetMakers Technology Group (ASX:BET) belong to?

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BetMakers Technology Group (ASX:BET) operates in the IT Services and IT Consulting industry.

What technology does BetMakers Technology Group (ASX:BET) use?

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BetMakers Technology Group (ASX:BET)'s tech stack includes Amazon Web ServicesApache CassandraSpring BootJSON-LDMicrosoft WordCucumberHostingerAtlassian Confluence.

What is BetMakers Technology Group (ASX:BET)'s email format?

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BetMakers Technology Group (ASX:BET)'s email format typically follows the pattern of First.Last@betmakers.com. Find more BetMakers Technology Group (ASX:BET) email formats with LeadIQ.

When was BetMakers Technology Group (ASX:BET) founded?

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BetMakers Technology Group (ASX:BET) was founded in 2011.
BetMakers Technology Group (ASX:BET) logo

BetMakers Technology Group (ASX:BET)

IT Services and IT ConsultingVictoria, Australia51-200 Employees

BetMakers Technology Group, based in Melbourne, Victoria, develops technology and services designed to streamline betting at key points in the wagering lifecycle to help operators access new revenue streams, reach new markets, and improve the user experience. As an international provider of wagering technology, data, content, and services, it serves licensed bookmakers, pari-mutuel operators, and racing bodies in more than thirty countries through its Global Betting Services, Global Tote, and Global Racing Network platforms. The company positions itself within the IT services and consulting sector by offering multiple business lines that together support wagering operators and racing bodies with content, data, and platform services. A recent development includes a June 2026 partnership with Evoke Plc to extend a horse racing wagering agreement.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    BetMakers Technology Group (ASX:BET)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BetMakers Technology Group (ASX:BET)'s revenue is estimated to be in the range of $25M$50M

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