Growth momentum BetMakers reports FY26 revenue growth of 8.8% to AU$92.6m with adjusted EBITDA rising to AU$14.1m, indicating expanding profitability and an upsell opportunity for higher-value managed services, data analytics, and integration projects with existing bookmakers.

Global expansion Operating in over thirty countries with Global Tote, Global Racing Network and Global Betting Services, BetMakers presents cross-border opportunities to deploy wagering platforms, data, and content partnerships with bookmakers, racing bodies, and pari-mutuel operators seeking scalable technology.

Key partnerships Recent alignment with clients like Pari Mutuel Urbain PMU and Xtremepush signals openness to CRM, streaming, and integration partnerships; sales opportunities exist in customer relationship platforms, CRM-driven engagement, and enhanced betting experiences for operators.

Product breadth A broad product suite including managed trading, digital platforms, streaming, data analytics, integrity solutions, and wagering hardware suggests upsell paths across modular solutions, from data services to hardware integration and turnkey wagering ecosystems.

Market focus Strong exposure to the global tote and pari-mutuel segments with a horse racing focus positions BetMakers to target operators expanding into digital wagering, international markets, and fixed-odds versus pool betting, offering tailored deployment and licensing arrangements.