Growth Through Acquisition The recent acquisition by Ariel Group indicates a strategic expansion into leadership communication training, presenting opportunities to cross-sell advanced writing skills and integrated leadership development solutions to existing clients.

Target Niche Markets Focusing on financial, technical, and scientific sectors allows for tailored marketing efforts to organizations seeking specialized business communication training, increasing the likelihood of high-value contracts.

Leverage Digital Presence Active use of analytical tools like Google Analytics and HubSpot shows a digital-first approach, enabling targeted outreach and personalized campaigns to engage potential clients across various industries.

SMB Market Focus With a company size of 11-50 employees and revenue under 10 million dollars, there is a strong opportunity to approach small and medium-sized businesses seeking cost-effective communication training to improve productivity and profitability.

Industry Positioning Specializing in clear and persuasive business writing positions Better Communications as a valuable player for organizations aiming to enhance internal and client-facing communications, creating upsell opportunities with consulting and coaching services.