Insights

Affordability Trend BetterLegal's focus on providing affordable, quick entity formation services presents a strong opportunity to target small business owners, startups, and solo entrepreneurs seeking cost-effective legal solutions outside traditional law firms.

Technology Integration With a sophisticated tech stack including analytics and tracking tools, BetterLegal is well-positioned to further develop digital marketing and automated outreach strategies to attract law firms and legal professionals interested in partnership or white-label solutions.

Legal Industry Shift The company's attempt to bridge the gap caused by high legal fees and online alternatives indicates a growing market for flexible, tech-enabled legal services, which can be leveraged to upsell existing clients or expand into additional legal service areas.

Partner Network BetterLegal's white-labeled webpage offering allows legal practices to scale their service offerings without increasing overhead, creating opportunities to develop partnerships with small to mid-sized law firms aiming to expand their client base.

Market Opportunity Given the large number of competitors and revenue range, there is potential to capture share among legal service providers looking for efficient, technology-driven entity formation solutions, especially those aiming to differentiate themselves in a competitive market.

BetterLegal Tech Stack

BetterLegal uses 8 technology products and services including AdRoll, Facebook Pixel, Inspectlet, and more. Explore BetterLegal's tech stack below.

  • AdRoll
    Advertising
  • Facebook Pixel
    Analytics
  • Inspectlet
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • TrackJS
    Analytics
  • jsDelivr
    Content Delivery Network
  • Shepherd
    Javascript Libraries
  • Ubuntu
    Operating Systems

Media & News

BetterLegal's Email Address Formats

BetterLegal uses at least 1 format(s):
BetterLegal Email FormatsExamplePercentage
First@betterlegal.comJohn@betterlegal.com
50%
First@betterlegal.comJohn@betterlegal.com
50%

Frequently Asked Questions

Where is BetterLegal's headquarters located?

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BetterLegal's main headquarters is located at 4131 Spicewood Springs Rd, STE G2 Austin, Texas 78759, US. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is BetterLegal's official website and social media links?

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BetterLegal's official website is betterlegal.com and has social profiles on LinkedIn.

What is BetterLegal's NAICS code?

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BetterLegal's NAICS code is 5411 - Legal Services.

How many employees does BetterLegal have currently?

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As of October 2025, BetterLegal has approximately 7 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Founder: C. S.Founder: J. L.Founder: C. S.. Explore BetterLegal's employee directory with LeadIQ.

What industry does BetterLegal belong to?

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BetterLegal operates in the Legal Services industry.

What technology does BetterLegal use?

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BetterLegal's tech stack includes AdRollFacebook PixelInspectletGoogle Analytics Enhanced eCommerceTrackJSjsDelivrShepherdUbuntu.

What is BetterLegal's email format?

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BetterLegal's email format typically follows the pattern of First@betterlegal.com. Find more BetterLegal email formats with LeadIQ.

BetterLegal

Legal ServicesUnited States2-10 Employees

Problem:  Online formation services are costing you business.
· 	It is becoming increasingly difficult for lawyers to justify high fees for entity formation. People know they should use a lawyer, but cheap online alternatives draw clients away.
· 	When faced with high legal fees, many potential clients opt to start with an online option (or do it themselves), and later engage an attorney for more complex legal needs.
· 	Often, lawyers must either steeply discount their fee or lose the client. A discount means not getting fully paid for your time. Losing the client means they won’t remember you for future legal needs.
·     But what if setting up an entity only took you a few minutes?
Solution:   Your own affordable business formation offering through BetterLegal.
· 	As a BetterLegal Partner, you can send your clients a link to a white-labeled webpage with your firm’s branding, where they’ll provide the basic info needed to form a company (or do it yourself).
· 	On the same webpage, we collect your client’s payment by credit card. This includes the state filing fee and, if you want, a flat fee for your services (we’ll send you a check).
· 	BetterLegal prepares and files the formation documents, retrieves the filing back from the state, and obtains an EIN. We then send you everything by email, including an operating agreement or bylaws (with your client’s information pre-populated) that you can use or edit as you’d like.
· 	Our turnaround time is the fastest in the business. We typically file new orders same day, expedite with the state, and get all documents back to you as fast as your state can process the filing.
· 	And from now on, you can quickly access and edit the information and documents for every entity you’ve ever formed, all from a convenient online dashboard (which will also alert you of critical dates and upcoming filing/compliance requirements).
·     In short: no more wasting time entering basic information into multiple documents, making filings with

Section iconCompany Overview

Headquarters
4131 Spicewood Springs Rd, STE G2 Austin, Texas 78759, US
NAICS Code
5411 - Legal Services
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    BetterLegal's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BetterLegal's revenue is estimated to be in the range of $10M$25M

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