SMB Focus Target small to mid-sized retailers and restaurants seeking affordable, hosted facility management and store operations software that reduces manual tasks and improves issue resolution visibility.

Hosted Solution Position Big Sky as a cost-effective, fully hosted (SaaS-like) solution that handles hosting, support, and updates from San Diego, appealing to organizations wanting vendor-managed platforms.

Operational Transparency Emphasize capabilities to increase transparency and control over maintenance, purchasing, and operations processes, unlocking savings opportunities and faster exception handling for stores.

Tech Stack Fit Leverage existing tech footprint (WordPress and PHP) to propose rapid onboarding, lower integration barriers, and potential partnerships or add-on modules for retailers and restaurants.

Growth Readiness With revenue in the multi-million range and a lean team, target expanders within mid-market segments and solicit cross-sell of store ops, procurement, and facility maintenance modules as they scale.