Exclusive Distribution BITE Beauty products are exclusively available at Sephora USA and Canada, presenting an opportunity for partnership and expanding distribution through other high-end retailers.

Product Expansion Potential Recent launches of new product lines like the Power Move Soft Matte Lipstick and Agave + Mini Scrub & Sleep Lip Duo indicate a potential market demand for innovative lip care products, paving the way for future offerings and product line extensions.

Limited-Edition Collections Consumers have shown interest in limited-edition collections such as the astrology-inspired lipsticks and the French press glosses. Leveraging this trend, creating exclusive and limited products could drive sales and cater to a niche market segment.

Focusing on Nature and Clean Beauty BITE Beauty's commitment to using natural, good-enough-to-eat ingredients aligns with the growing consumer preference for clean beauty products. Emphasizing this aspect can attract eco-conscious consumers and boost sales.

Competitive Positioning By benchmarking against similar companies like TATCHA, Hourglass Cosmetics, and DRUNK ELEPHANT in terms of revenue and employee size, BITE Beauty can strategize its pricing, marketing, and product positioning to effectively compete in the personal care product manufacturing industry.