Customer Experience Capitalize on existing Zendesk setup to deliver an omnichannel customer experience and reduce friction in post-purchase support. Propose implementing AI-powered chat or chatbots for common queries, a robust self-service knowledge base, and SLA-based routing to improve response times and boost repeat purchases. Align with Yeppon's core values of service excellence and honesty to differentiate in a competitive e-commerce market.

Mobile Optimization Leverage PWA and Elementor to optimize the mobile shopping journey. Recommend ongoing CRO program: personalized PDPs, dynamic recommendations, and fast checkout flows. Use MonsterInsights to track mobile funnel performance and run A/B tests to improve conversion rates on mobile devices, aligning with the WOW service goal.

Checkout Optimization Expand payment options beyond Mastercard to include popular Italian and EU methods (e.g., digital wallets, BNPL, local payment options) to reduce cart abandonment and increase completion rate. Propose integrating with a flexible checkout provider that supports multiple payment methods and currency, and ensure secure payments to maintain trust.

Data Marketing Turn analytics into revenue through deeper segmentation and targeted campaigns. Build customer segments from MonsterInsights/GA data, implement email and retargeting campaigns, and optimize promotions and content to drive higher conversion and loyalty. Position Yeppon as a data-driven retailer that uses insights to inform product assortments and pricing.

Partnership Opportunities Forge supplier and brand partnerships to secure exclusive deals, broaden product range, and improve margins. Explore cross-border EU expansion and potential dropship or logistics partnerships to scale while maintaining lean operations. Leverage local presence near Milan to run co-branded campaigns with electronics brands and accelerate growth.