Sponsorship Growth Blauw Research recently acquired SponsWatch AB, strengthening its sponsorship intelligence capabilities. This expansion creates a sales opening to offer clients enhanced sponsorship analytics, activation measurement, and integrated sponsor-brand fit services.

UX Service Expansion The launch of yourUX in 2023 and ongoing UX labeling suggests a growing focus on customer experience research. Market to clients seeking end-to-end CX insights, usability testing, and experience optimization across products and campaigns.

Agile Research History of agile research with the SPRINT platform positions Blauw as a provider of fast, iterative insights. Target prospects needing rapid decision support, iterative testing, and time-to-market advantages for new offerings.

Strategic Leadership Recent appointment of a Managing Partner to lead strategic expansion signals capacity for larger engagements. Approach midsize to large brands seeking scale, governance, and cross-domain research programs.

Tech & Security Adoption of a broad tech stack including OpenAI, AWS, Azure, SPSS, and data security considerations (noting past data breach concerns). Offer data-driven analytics, AI-assisted insights, and robust security/compliance offerings to reassure risk-focused buyers.