Expansion Opportunity Blauw Research has recently expanded through the acquisition of SponsWatch AB to strengthen sponsorship intelligence, presenting a potential cross-sell of sponsorship analytics and integrated sponsorship research services to new and existing clients.

UX and Brand Growth With launches of yourUX and focus on User Experience, there is a sales path to offer UX research, customer journey optimization, and experience design services to clients seeking to improve brands, products, and sponsorship effectiveness.

Leadership Expansion The appointment of a new Managing Partner to lead the Brand & Campaign expansion signals strategic growth in branding and communications services, creating upsell opportunities with clients needing comprehensive brand strategy and measurement.

Awarded Credibility Receiving industry recognition such as the RISE award enhances credibility for sales conversations, making Blauw a more compelling partner for clients seeking trusted market research and innovative insights.

Agile Platform The agile SPRINT Insights platform positions Blauw to offer rapid, iterative research cycles; pitch faster time-to-insight engagements and retain clients requiring flexible, ongoing measurement and quick pivots in strategy.