Market Leadership BODEBOCA is Spain's leading online wine retail platform with over two million registered users and a vast catalog of 9,000 wines from 1,500 prestigious wineries, indicating a strong market presence and extensive customer base ideal for targeted marketing efforts.

Acquisition Expansion The recent acquisition by Decantalo and the previous ownership by Pernod Ricard position BODEBOCA as part of a larger retail group, presenting opportunities for cross-promotions, bundled offerings, and collaborative marketing initiatives within a growing European market.

Engaged Community BODEBOCA hosts the largest online community of wine enthusiasts in Spain, with over 200,000 buyer reviews, creating opportunities for social media campaigns, user-generated content, and loyalty programs to enhance sales conversions.

Event Partnerships Active collaborations such as the partnership with Spanish wine tasting events demonstrate potential for developing event-based sales, exclusive offers for participants, and expanding reach through experiential marketing strategies.

Growth Potential Despite a current revenue of less than 1 million dollars, BODEBOCA’s extensive user base and product catalog suggest significant growth opportunities through personalized wine recommendations, premium product upselling, and direct engagement with passionate wine consumers.