Expanding Market Presence Boels Rental is actively growing its footprint through strategic acquisitions, including recent entries into the UK lighting tower market and acquisitions in Sweden. This expansion indicates opportunities to offer tailored equipment solutions in new markets and sectors.

Sustainability Focus With a significant €100 million loan dedicated to purchasing environmentally friendly machinery, Boels is positioning itself as a leader in sustainable equipment rental, creating a demand for eco-friendly solutions among clients prioritizing decarbonization.

Technological Integration Boels employs advanced technology platforms such as SAP, Azure Monitor, and Trimble, which can be leveraged for data-driven sales strategies, optimized equipment management, and enhanced customer service offerings.

Financial Strength With revenue estimated between $50 million and $100 million and recent investments, Boels demonstrates solid financial health and growth potential, providing a robust foundation for upselling value-added services and premium equipment.

Leadership & Talent Recent leadership appointments, including a new CFO, combined with a large workforce, suggest opportunities to develop targeted outreach programs focused on enterprise clients and large-scale project entities seeking reliable rental partnerships.