Bonsai

RetailOntario, Canada51-200 Employees

Bonsai is a retail company headquartered in Toronto, Ontario, at 202-111 George Street, with a workforce of 51–200 employees. Founded in 2016 as a streetwear style and news app, it has evolved toward content-driven commerce and has partnered with about 30 major publishers and integrated more than 1,200 brands. The company provides technology that enables transactions to occur directly within the content that motivates purchases. For publishers, the platform offers an alternative revenue stream to ads and a path to own the customer from inspiration to gratification; for merchants, it places natively shoppable products in front of audiences at the moment purchasing intent forms, aiming to reduce friction and increase sales. The company reports revenue in the range of $1M to $10M and has raised about $12M in funding, and it envisions expanding this model to enable content-driven commerce wherever products are discovered.

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