Insights

Expanding Geographic Reach Bonusway operates across multiple countries including Finland, Russia, Sweden, and Turkey, providing opportunities to target international eCommerce brands seeking loyalty solutions in diverse markets and multilingual platforms.

Growth Through Acquisition Having acquired the Dutch rewards platform Ippies, Bonusway demonstrates a growth strategy that could open doors to new markets and customer bases, making it a promising partner for opportunities linked to expanding loyalty programs or technology integrations.

Market Leadership Potential As the market leader in Northern and Eastern Europe with over 3 million users and thousands of eCommerce partners, Bonusway presents a significant scale advantage for sales efforts aimed at becoming a loyalty solutions provider for large-scale eCommerce operations.

Tech Stack Compatibility With its modern technology stack, including Amazon S3, Zendesk, and Bootstrap, Bonusway is receptive to advanced integrations and technology partnerships that could optimize rewards, user engagement, or analytics capabilities.

Investment and Revenue Growth While currently generating up to 1 million USD in revenue on a relatively modest funding of 4 million USD, there are opportunities to support strategic sales initiatives that could accelerate growth, especially targeting mid-sized eCommerce companies interested in loyalty solutions.

Bonusway Tech Stack

Bonusway uses 8 technology products and services including Amazon S3, Zendesk, Font Awesome, and more. Explore Bonusway's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Zendesk
    Documentation Tools
  • Font Awesome
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Bootstrap
    UI Frameworks

Bonusway's Email Address Formats

Bonusway uses at least 1 format(s):
Bonusway Email FormatsExamplePercentage
First@bonusway.comJohn@bonusway.com
35%
First.Last@bonusway.comJohn.Doe@bonusway.com
15%
First@bonusway.comJohn@bonusway.com
35%
First.Last@bonusway.comJohn.Doe@bonusway.com
15%

Frequently Asked Questions

Where is Bonusway's headquarters located?

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Bonusway's main headquarters is located at 30 Kalevankatu Helsinki, Southwest Finland 00100 Finland. The company has employees across 2 continents, including EuropeAsia.

What is Bonusway's official website and social media links?

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Bonusway's official website is bonusway.com and has social profiles on LinkedInCrunchbase.

What is Bonusway's NAICS code?

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Bonusway's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Bonusway have currently?

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As of February 2026, Bonusway has approximately 9 employees across 2 continents, including EuropeAsia. Key team members include Chief Technology Officer: L. K.Chairman Of The Board: L. J.Product Manager & Head Of Customer Support: V. T.. Explore Bonusway's employee directory with LeadIQ.

What industry does Bonusway belong to?

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Bonusway operates in the Technology, Information and Internet industry.

What technology does Bonusway use?

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Bonusway's tech stack includes Amazon S3ZendeskFont AwesomeHandlebarsjQuery UIjQueryNew RelicBootstrap.

What is Bonusway's email format?

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Bonusway's email format typically follows the pattern of First@bonusway.com. Find more Bonusway email formats with LeadIQ.

How much funding has Bonusway raised to date?

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As of February 2026, Bonusway has raised $4M in funding. The last funding round occurred on Nov 16, 2016 for $4M.

When was Bonusway founded?

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Bonusway was founded in 2011.

Bonusway

Technology, Information and InternetSouthwest Finland, Finland2-10 Employees

Bonusway is a Helsinki-based growth company. Bonusway offers cash rewards and online shopping inspiration for consumers. For eCommerce businesses we offer loyal customers and a way to reach their marketing goals. Bonusway operates in Finland, Russia, Sweden and Turkey and is the market leader in Northern and Eastern Europe with over 3 000 000 users and 4 000 eCommerce partners worldwide.

In Russia Bonusway operates under brand Kopikot . Bonusway was formerly known as internationally as Bonusbay and in Finland as Ostohyvitys.fi

Section iconCompany Overview

Headquarters
30 Kalevankatu Helsinki, Southwest Finland 00100 Finland
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • $4M

    Bonusway has raised a total of $4M of funding over 6 rounds. Their latest funding round was raised on Nov 16, 2016 in the amount of $4M.

  • $1M

    Bonusway's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $4M

    Bonusway has raised a total of $4M of funding over 6 rounds. Their latest funding round was raised on Nov 16, 2016 in the amount of $4M.

  • $1M

    Bonusway's revenue is estimated to be in the range of $1M

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