Insights

Strategic Partnerships Boomer Naturals operates a two-division model (Healthy Living and PPE) with established brand collaborations (Tommy Bahama, golf, resorts) and a recent esports partnership. This presents cross-sell opportunities to retailers, lifestyle brands, and event organizers seeking wellness and safety product integrations.

Channel Expansion Products are distributed online and in CVS, Tommy Bahama stores, and resorts, indicating strong multi-channel potential. Sales outreach can target additional retailers in lifestyle, travel, and golf verticals to broaden shelf presence and drive co-branded campaigns.

Product Portfolio A doctor-formulated alternative to CBD (CB5) under Boomer Botanics, plus SKIN care, sunscreen, pet products, and PPE, enables bundled wellness and protection offerings. Propose bundled SKUs and value-pack propositions for retailers and direct-to-consumer programs.

Market Position Revenue range suggests mid-market scale with growth potential akin to peers in the CBD/alternative wellness space. Focus on differentiating through doctor-formulated claims, cross-category wellness solutions, and corporate PPE supply to businesses and events.

Growth Activators Active fundraised signals and board additions indicate strategic expansion. Leverage partnerships with sports, hospitality, and Esports (Overwatch League hold) to unlock sponsorships, co-marketing ventures, and bulk PPE programs for organizations expanding wellness and safety initiatives.

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Boomer Naturals Tech Stack

Boomer Naturals uses 8 technology products and services including Optimizely, Criteo, Google Ads, and more. Explore Boomer Naturals's tech stack below.

Boomer Naturals's Email Address Formats

Boomer Naturals uses at least 4 email formats:
Boomer Naturals Email FormatsExamplePercentage
First.L@boomernaturals.comJohn.D@boomernaturals.com
60%
First@boomernaturals.comJohn@boomernaturals.com
26%
First.Last@boomernaturals.comJohn.Doe@boomernaturals.com
8%
Last@boomernaturals.comDoe@boomernaturals.com
6%

Frequently Asked Questions

What is Boomer Naturals's official website and social media links?

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Boomer Naturals's official website is boomernaturals.com and has social profiles on LinkedIn.

How much revenue does Boomer Naturals generate?

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As of August 2026, Boomer Naturals's annual revenue is estimated to be $25M - $50M.

What is Boomer Naturals's NAICS code?

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Boomer Naturals's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Boomer Naturals have currently?

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As of August 2026, Boomer Naturals has approximately 8 employees across 1 continents, including North America. Key team members include Midwest Regional Manager: J. S. Explore Boomer Naturals's employee directory with LeadIQ.

What industry does Boomer Naturals belong to?

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Boomer Naturals operates in the Wellness and Fitness Services industry.

What technology does Boomer Naturals use?

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Boomer Naturals's tech stack includes Optimizely, Criteo, Google Ads, Hotjar, Zendesk, Shopify, Google Workspace and Apple Pay.

What is Boomer Naturals's email format?

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Boomer Naturals's email format typically follows the pattern of First.L@boomernaturals.com. Find more Boomer Naturals email formats with LeadIQ.

When was Boomer Naturals founded?

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Boomer Naturals was founded in 2019.
Boomer Naturals logo

Boomer Naturals

Wellness and Fitness ServicesNevada, United States2-10 Employees

Boomer Naturals is a Las Vegas-based wellness company that operates as a wholly owned subsidiary of Boomer Natural Holdings. It runs two divisions: Healthy Living, which features a doctor-formulated alternative to CBD and products aimed at supporting physical, mental, and emotional well-being, and Personal Protection Equipment, which provides PPE to consumers and businesses. The Healthy Living lineup encompasses Boomer Botanics, Golf Botanics, Pet Botanics, CB5 products with Tommy Bahama, SKIN Sunscreen, and medical-grade skincare. The company distributes its products online, through its own stores and third-party retailers, including CVS and Tommy Bahama channels, as well as resorts and golf shops nationwide. 

Based in Las Vegas, the company operates with a small team and launched Healthy Living in 2019 and PPE in 2020 to address wellness and protective equipment needs. A notable development in 2021 was a partnership with the Overwatch League's Houston Outlaws, illustrating engagement with the broader consumer and entertainment ecosystem.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $25M - $50M

    Boomer Naturals's revenue is estimated to be in the range of $25M - $50M

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