Niche Market Small market research shop focused on marketing research with 2-10 employees presents a highly personalized service model. This is an opportunity to position as a boutique partner for enterprise clients seeking tailored insights and a high-touch engagement.

Budget Range Reported revenue range of 1M–10M signals a scalable but mid-market footprint. Target mid-sized marketing and product teams in need of cost-effective, fast-turnaround research to support go-to-market and product decisions.

Tech Backbone Tech stack includes Google Cloud, Lua, OpenResty, and Nginx. Position as a lean, modern research lab capable of integrating data pipelines or custom dashboards for clients seeking technical collaboration and efficient data delivery.

Competitive Position Operating in a field with large players (ICF, Kantar, Ipsos, Nielsen, Gallup) but with a small team. Opportunity to compete on agility, specialized industry insights, and faster turnaround to win pilot engagements and case studies.

Growth Path Focus on expanding services to mid-market brands looking to optimize pricing, product development, and customer segmentation. Offer packaged research sprints, a la carte projects, and post-study support to drive recurring revenue.