Strategic Partnerships Potential sales opportunities with distributors serving diverse industries such as steel mills, cement mills, automotive plants, plastics, construction, and nuclear power facilities. Position Vesco Oil’s Clean Energy affiliate and sustainability offerings to expand cross-selling of lubricants, fuels, coolants, and environmental services.

Regional Focus Target Northwest Ohio, Toledo metro, and Southeast Michigan accounts where Britsch Inc. operates as a licensed distributor for Exxon, Mobil, Houghton International, and Brad Penn. Develop tailored programs for mid-market manufacturers and fleets within this footprint to increase share of wallet.

Top Workplace Leverage Vesco Oil’s recognized employer brand to engage potential B2B customers who value stable partnerships and reliable service. Use the award history in outreach to assure prospects of consistent service levels and strong field support.

Technology Enablement Utilize existing tech stack (Salesforce, HubSpot, Google Cloud, Jira-like collaboration with Teams, and analytics) to streamline prospecting, lead nurturing, and account-based selling. Propose bundled solutions with lubricants plus maintenance fluids and environmental services to improve maintenance uptime.

Growth via Clean Energy Capitalize on the March 2025 launch of the Clean Energy affiliate to open conversations with customers seeking sustainable fuel and energy transition options. Position offerings to industrial and power generation clients looking to diversify energy and reduce emissions.