Unique Artisan Offerings Bruster's Real Ice Cream differentiates itself by offering artisan desserts, custom cakes, and a variety of premium flavors, setting it apart from competitors with a more diverse menu selection that can attract a wider customer base.

Local Homemade Feel With its commitment to creating ice cream the old-fashioned way and making small artisan batches daily in each store, Bruster's provides a personalized touch and local homemade feel that resonates well with consumers seeking authentic and high-quality products.

Expanding Nationwide Presence As Bruster's Real Ice Cream already has nearly 200 independently owned locations across 20 states, Guyana, and South Korea, there is a significant opportunity for partnerships, franchise expansion, and potential growth in untapped markets both domestically and internationally.

Tech-Enabled Customer Engagement Utilizing a tech stack that includes tools like theTradeDesk and Microsoft Application Insights, Bruster's Real Ice Cream demonstrates a forward-looking approach to customer engagement and data analytics, creating opportunities for targeted marketing and enhancing customer experiences.

Untapped Market Segments With a revenue range of $0-10M, Bruster's Real Ice Cream operates in a segment that includes similar companies with varying revenue ranges, suggesting opportunities to capture market share by strategically positioning its offerings to cater to different customer segments and price points.