Market Positioning Target builders surplus as a regional home improvement retailer serving Louisville and Cincinnati with a mid-market footprint and a product mix spanning cabinets, doors, and renovation supplies to capitalize on demand from DIY homeowners and small contractors.

Operational Scale Leverage a lean but capable team (51-200 employees) and in-house cabinet assembly and custom door shop to offer turnkey services, enabling higher wallet share from customers seeking one-stop renovation solutions.

Digital & Lead Potential Existing digital footprint and marketing tech stack (Google tracking, search console, forms) can be expanded for better lead capture, appointment scheduling for kitchen design, and inbound inquiries from Cincinnati and southern Indiana markets.

Design Services Promote Kitchen Designer role and pro sales approach to upsell full kitchen projects, leveraging design expertise to drive higher order values and cross-sell cabinetry, doors, and related fittings.

Growth Opportunities Expand showroom footprint and/service areas, target growth through partnerships with local contractors, remodelers, and builders, and emphasize in-store pickup plus delivery to boost conversion rates for mid-market renovations.