Insights

Global Expansion BurgerFuel is actively expanding its international footprint with new stores in diverse markets such as New Zealand, UAE, Saudi Arabia, Iraq, and the USA. This presents a substantial opportunity to offer region-specific marketing solutions, supply chain enhancements, and franchise support services to facilitate sustainable growth.

Sustainability Initiatives The company's focus on reducing food waste and upcycling unsold products through partnerships with organizations like Citizen demonstrates their commitment to environmental responsibility. Leveraging eco-friendly supply chain or waste management solutions could align with their values and open doors for new sustainable product offerings.

Brand Differentiation BurgerFuel emphasizes its unique positioning through gourmet, health-conscious ingredients and a vibrant company culture. Opportunities exist in premium ingredient sourcing, innovative food tech, or digital engagement tools to strengthen their brand appeal and attract health-conscious consumers.

Tech-Savvy Marketing With a modern tech stack including social media tools and analytics, BurgerFuel is positioned to expand its digital marketing efforts. Providing advanced customer engagement platforms, loyalty programs, or targeted advertising solutions could enhance their reach and increase repeat business.

Market Trends The company's focus on fresh, natural ingredients and sustainable practices aligns with rising consumer trends towards healthier and environmentally conscious eating. Developing products and marketing strategies that highlight these strengths could capitalize on growing market demand for responsible dining options.

BurgerFuel Tech Stack

BurgerFuel uses 8 technology products and services including Hotjar, TikTok Pixel, cdnjs, and more. Explore BurgerFuel's tech stack below.

  • Hotjar
    Analytics
  • TikTok Pixel
    Analytics
  • cdnjs
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • D3.js
    Javascript Graphics
  • Swiper
    Javascript Libraries
  • PHP
    Programming Languages

Media & News

BurgerFuel's Email Address Formats

BurgerFuel uses at least 1 format(s):
BurgerFuel Email FormatsExamplePercentage
First.Last@burgerfuel.comJohn.Doe@burgerfuel.com
91%
FirstLast@burgerfuel.comJohnDoe@burgerfuel.com
5%
First@burgerfuel.comJohn@burgerfuel.com
2%
FLast@burgerfuel.comJDoe@burgerfuel.com
2%

Frequently Asked Questions

Where is BurgerFuel's headquarters located?

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BurgerFuel's main headquarters is located at New Lynn, Auckland New Zealand. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is BurgerFuel's phone number?

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You can contact BurgerFuel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BurgerFuel's official website and social media links?

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BurgerFuel's official website is burgerfuel.com and has social profiles on LinkedIn.

What is BurgerFuel's SIC code NAICS code?

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BurgerFuel's SIC code is 5812 - Eating Places NAICS code is 722 - Food Services and Drinking Places.

How many employees does BurgerFuel have currently?

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As of March 2026, BurgerFuel has approximately 377 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Owner: J. S.It Manager: S. M. M.General Manager - New Zealand: J. L.. Explore BurgerFuel's employee directory with LeadIQ.

What industry does BurgerFuel belong to?

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BurgerFuel operates in the Food and Beverage Services industry.

What technology does BurgerFuel use?

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BurgerFuel's tech stack includes HotjarTikTok PixelcdnjsOpen GraphCart FunctionalityD3.jsSwiperPHP.

What is BurgerFuel's email format?

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BurgerFuel's email format typically follows the pattern of First.Last@burgerfuel.com. Find more BurgerFuel email formats with LeadIQ.

When was BurgerFuel founded?

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BurgerFuel was founded in 1995.

BurgerFuel

Food and Beverage ServicesAuckland, New Zealand201-500 Employees

Welcome to the wonderful world of BurgerFuel, where dreams are made alongside gourmet burgers, passion is celebrated, individuality is encouraged, and everything we do is served up with a side of something special. 

BurgerFuel is a global, gourmet burger concept, proudly born and bred in New Zealand. Since 1995, we've been driven by the purpose of engineering the ultimate burger experience. 

We've got stores across the world with many more on the way. You can currently grab a BurgerFuel burger in New Zealand, the UAE, Saudi Arabia, Iraq and the USA.  

No moment in life should be left unglorified and that includes the humble burger. That's why we leave no stone in our relentless quest for the freshest, most pure, super natural, healthy ingredients we can get our hands on, to craft our handmade, fresh to order burgers. It’s what we call Fuel for Human Engine. 

Speaking of humans, for us, it’s not enough to create the best burger in the world. We believe in creating the best company culture you'll find on this side of anywhere. We want our people to come together to build on an amazing, global business with huge aspirations - and to have a damn good time while they're doing it. 

Sure, we believe our burgers are better than everyone else’s, but we think it’s our people who really set us apart. BurgerFuel people stand out from the crowd of industry robots and corporate zombies, each adding their own personality to the brand, in a passionate, intelligent, go-getting, problem solving, forward thinking, switched on kind of way. 

We're always on the lookout for like-minded individuals, with passion, energy and a full throttle approach to life to join the BurgerFuel family as franchisees, store staff, store managers and HQ staff.  If that's you, make sure you get in touch - the only thing we bite is burgers.

BurgerFuel Worldwide (BFW) is publicly listed on the NZ Stock Exchange.

Section iconCompany Overview

Headquarters
New Lynn, Auckland New Zealand
Phone number
SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    BurgerFuel's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BurgerFuel's revenue is estimated to be in the range of $1M$10M

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