Niche Market Focus Business of People operates within the business consulting and services industry, catering to organizations seeking strategic development, restructuring, and growth solutions, presenting opportunities to target mid-sized companies looking for personalized advisory services.

Growth Potential With current revenue under 1 million dollars and a relatively small team of 11 to 50 employees, there is significant room for expansion, suggesting a need for scalable solutions and operational support as the firm grows.

Technology Adoption The company's use of modern web technologies like HTTP/3, Microsoft ASP.NET, and cloud APIs indicates an openness to digital transformation, providing a pathway to offer tech-enabled consulting and process optimization tools.

Competitive Landscape Operating alongside large global consulting firms such as BCG, McKinsey, and Accenture, Business of People can position itself as a specialized, flexible alternative for local and mid-market clients seeking tailored, innovative strategies.

Development Opportunities Given the company's focus on organizational change and development, there is potential to cross-sell digital learning, employee engagement, and leadership training services, leveraging insights from industry leaders with broader offerings.