Integrated Display Solutions Butler Merchandising Solutions operates within PFI InStore as part of a multi-brand ecosystem offering both temporary and permanent retail displays, presenting a unified procurement path for retailers and brands seeking end-to-end in-store merchandising assets.

Mid-Market Scale With 11-50 employees and annual revenue in the 25 to 50 million range, target mid-sized retailers and brands who require scalable display solutions and reliable project execution without enterprise-level procurement complexity.

End-to-End Capabilities Leverage the company’s in-house capabilities from concept design to manufacturing to deliver turnkey display programs, enabling faster time-to-market and higher average order values through bundled display and fixture offerings.

Tech-Driven Efficiency Utilize the observed tech stack including data analytics, CRM and web security tools to optimize lead qualification, campaign measurement, and personalized outreach, increasing conversion rates for in-store merchandising opportunities.

Strategic Partnerships Position as a single-source solution within the PFI InStore network to attract brands and retailers seeking simplified procurement, cross-sell opportunities across temporary displays, permanent fixtures, and related services.