New Direct-to-Garment RIP Solution Caldera recently launched a RIP solution for direct-to-garment and direct-to-film printing, tapping into a rapidly growing segment of digital inkjet printing. This innovation presents sales opportunities for targeting businesses in need of advanced printing solutions in the textile industry.

Version 17 Upgrade With the launch of Version 17 of its award-winning raster image processor software, Caldera is showing continuous improvement and innovation in its product offerings. Sales representatives can leverage this upgrade to engage existing customers for upselling or cross-selling opportunities.

REST API Integration The introduction of the REST API by Caldera enables seamless integration with third-party applications such as webshops or ERP software. Sales development professionals can target businesses seeking efficient workflow solutions and offer Caldera's technology that enhances productivity and connectivity.

VisualRIP Subscription Launch Caldera's introduction of the VisualRIP subscription for large format digital printing caters to the shift towards subscription-based services in the industry. This launch opens up avenues for sales representatives to promote flexible and cost-effective printing solutions to potential clients.

Competitive Positioning In the competitive landscape, Caldera stands out with its focus on color management, prepress, and image processing tools for the graphics, signage, and textile markets. Sales professionals can emphasize Caldera's strengths in these areas to differentiate the company and attract clients seeking superior printing solutions.