Cloud-based Solutions Caldera provides cloud-based color management and image processing solutions ideal for print service providers looking to enhance their productivity and cost-efficiency.
Advanced REST API Integration The recent launch of Caldera's REST API offers opportunities for seamless integration with third-party applications such as webshops or ERP software, enabling enhanced functionalities for existing and potential clients.
Highly Specialized VisualRIP Subscription With the introduction of VisualRIP subscription tailored for large format digital printing, Caldera targets businesses in need of entry-level raster image processor software, creating a potential sales avenue among small to medium-sized enterprises.
Continuous Product Updates Caldera's commitment to releasing new versions of their award-winning software, such as the CalderaRIP Version 17, indicates ongoing innovation, ensuring that existing clients are provided with cutting-edge solutions, presenting upselling opportunities for additional features.
Market Expansion Strategy The strategic launch of new offerings like version updates and subscription services signifies Caldera's intention to expand its market reach and cater to a broader audience within the graphics, signage, and textile markets, indicating potential opportunities for partnerships and collaborations.