Acquisition Opportunities Micro Focus International plc has a history of acquisitions, including Novell in 2014 and Gwava in 2016. This pattern suggests potential acquisition opportunities for companies looking to enhance their offerings or expand market reach through collaboration with Micro Focus.

Recent Product Launches Micro Focus continuously introduces new solutions like Voltage SmartCipher and Operations Bridge. Highlighting these innovative products in sales pitches can attract customers interested in cutting-edge technologies for data protection and AIOps.

Diverse Tech Stack With technologies such as Apache Flink, Salesforce Marketing Cloud, and Microsoft Azure in their stack, Micro Focus showcases versatility. Tailoring sales strategies to emphasize compatibility with these tools can resonate with tech-savvy clients seeking seamless integrations.

Transition to Micro Focus Brand Although originally the Novell brand, the company has transitioned to Micro Focus. Leveraging the established Micro Focus brand in sales efforts can capitalize on the trust and recognition associated with the company's 40 years of enterprise software experience.

Strategic Funding and Revenue Range With a revenue range of $100M - 1B, Micro Focus stands out as a financially stable player in the market. Highlighting this financial strength can instill confidence in potential clients looking for a reliable and well-supported partner for their IT services and consulting needs.