Market Position CallPlus operates within the competitive New Zealand telecommunications market as part of Vocus Group, serving a diverse range of residential and business customers with an estimated revenue between 1 million and 10 million dollars. This indicates their focus on small to medium enterprises with growth potential.

Technological Leadership The company was a pioneer in New Zealand telecommunications, being the first to introduce VOIP in 2001 and SIP Trunks in 2007, highlighting its commitment to adopting innovative communication solutions that can be marketed to tech-savvy clients seeking advanced telecommunication services.

Customer Segments With a history of deploying UFB solutions to educational institutions and offering affordable telco solutions, CallPlus has positioned itself as a provider focused on customization and cost-effective offerings, creating opportunities to upsell managed service packages to small and medium-sized organizations.

Growth Opportunities Being part of a major listed group like Vocus Group enables CallPlus to leverage broader resources and technology integrations, opening opportunities for cross-selling and expanding into niche markets such as educational technology or specialized business communications.

Competitive Edge CallPlus’s legacy of innovation and its focus on SMEs present an opening to position it competitively against larger players like Vodafone or Spark Digital, especially by emphasizing its commitment to affordable and customized telecom solutions tailored for smaller organizations.