Sustainability Initiatives CPMA's recent launch of a strategic guide to simplify sustainability reporting and its development of sustainable packaging guidelines indicate a strong commitment to environmental responsibility, presenting opportunities for eco-friendly packaging and sustainability-focused solutions.
Global Engagement Participation in international events such as the G7 and collaboration with the Inter-American Institute for Cooperation on Agriculture highlight CPMA’s active role in global industry discussions, opening avenues for international partnerships and cross-border supply chain solutions.
Industry Leadership The organization’s history of leadership, evidenced by awards like the 2024 Lifetime Achievement Award, suggests a respected position within the produce sector, making it a strategic partner for companies aiming to strengthen their presence in the Canadian produce industry.
Technological Adoption CPMA’s use of advanced digital tools such as Google Analytics and Cloudflare CDN indicates a modern approach to industry engagement, offering opportunities to provide digital marketing, data analytics, or online platform solutions tailored to their membership.
Market Opportunities Representing companies responsible for 90% of Canada’s fresh fruit and vegetable sales, CPMA’s extensive network offers potential for sales in produce supply chain solutions, packaging innovations, and health-focused food products targeting Canadian consumers.