Market Positioning Target pulp buyers and paper manufacturers seeking high grade market pulp from a mid-sized, vertically integrated producer in Oregon. Emphasize CPP’s flexibility with multiple fiber sources and capability to produce both commodity and specialty grades for fine paper, tissue, and cement board to expand potential customer segments.

Sustainability Focus Highlight strong environmental controls and compliance testing as a differentiator for customers with strict discharge and sustainability standards. Position CPP as a reliable, low-risk supplier prioritizing pollution control and responsible operations to meet buyers' green procurement goals.

Regional Advantage Leverage proximity to West Coast and global reach of customers to pursue packaging, tissue, and board makers with supply chain considerations. Promote CPP’s modern, efficient mill and on-site testing capabilities as value adds for just-in-time delivery and quality assurance.

Growth Readiness Identify opportunities to upsell higher-margin specialty pulps and tailor grades for niche applications. Use CPP’s testing capabilities and fiber-source flexibility to propose tailored blends that meet evolving paper and board specifications.

Financial Readiness With revenue in the mid-range and a scalable production profile, target mid-to-large producers seeking reliable mid-sized supply partners. Position CPP as a financially stable, long-term supplier capability to support larger contracts or multi-year supply agreements.