Market leadership Cashrewards is the market leader in the Australian cashback space with a large member base (2 million) and partnerships with top brands such as Apple, Adidas, Booking.com and The Iconic, indicating strong distribution potential for co-marketing and embedded offers.

Brand ROI focus Their platform delivers best-in-market returns on marketing investment for brand partners, having generated over $4 billion in partner sales and $165 million in member cash savings, signaling a compelling value proposition for performance-based campaigns.

Growth and funding Backed by 1835i and with a track record of financing rounds (Series A of $5.2M and later funding), Cashrewards demonstrates stable growth and investor confidence, suggesting opportunities for scalable partnerships and co-invested campaigns.

Customer and social impact Significant charitable giving with over $1.9 million donated to Starlight Foundation and 45,000+ beneficiaries, which can be leveraged in values-aligned marketing partnerships and cause-related campaigns to boost brand affinity.

Technology and partnerships Tech stack spans analytics, CRM and cloud platforms (Adobe Analytics, Braze, Azure, Figma, Docker), enabling data-driven, cross-channel campaigns and rapid integration with potential partner ecosystems.