Strategic Acquisition Following its recent acquisition by Infillion, Catalina is expanding its technological capabilities and market reach, creating opportunities to offer integrated and innovative advertising solutions to existing and new clients seeking advanced shopper intelligence and personalized media.

Global Expansion Catalina's established presence across the United States, Costa Rica, and Europe indicates a strong international footprint, making it a valuable partnership for brands aiming to execute cohesive cross-channel marketing strategies in multiple regions.

Data-Driven Leadership Recognized for its expertise in measurement and attribution, Catalina's reputation as a trusted partner by major industry players like NBC Universal signals opportunity to target brands prioritizing reliable, data-backed marketing performance and consumer insights.

Innovative Offerings The launch of initiatives such as the Q1 Shopping Basket Index demonstrates Catalina’s focus on market trend data and price tracking, providing sales teams with opportunities to target retail and CPG brands looking to optimize pricing strategies and consumer engagement.

Technology Utilization With a tech stack including cloud services, AI tools, and real-time shopper data platforms, Catalina appeals to enterprises seeking advanced, privacy-conscious media solutions. This creates sales potential with highly innovative businesses that value cutting-edge data science and omnichannel marketing capabilities.