Acquisition Momentum Catalina’s acquisition by Infillion in February 2026 signals a strengthened combined capability and potential cross-selling opportunities across Infillion’s composable advertising platform, offering sales teams a broader suite of solutions to pitch to retailers, CPG brands, and agencies.

Deterministic Shopper The company emphasizes deterministic purchase intelligence and real-time shopper data, enabling highly targeted omnichannel campaigns across in-store, CTV, OOH, and digital channels, which can be pitched as a premium value proposition to optimize media spend for large advertisers.

Privacy and Trust A stated priority on privacy and data security provides a sellable differentiator when engaging with privacy-conscious brands and retailers seeking compliant data-driven marketing solutions.

Global Reach With operations across the United States, Costa Rica, and Europe and a history of regional expansion, there are opportunities to upsell multinational clients with cross-border measurement, localization, and standardized reporting.

Proven Partnerships Catalina’s track record of recognized partnerships and awards in data-driven TV measurement and trusted partnership attest to credibility, enabling confidence when pursuing new clients or expanding existing accounts in shopping intelligence and media attribution.